Apparently meant to replace The Berrykins of the 1980s series, the Berry Fairies serve a similar purpose to the Berrykins in the new 2003 series in the sense that they are entrusted with giving the fruits in Strawberryland their unusually large size, their scent and abundant quantities in the new series. The Berry Fairies are ruled by the Berry Fairy Queen, who is in turn advised by an adviser.

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