About 2 years after Strawberry Shortcake's Berry Bitty Adventures, the 2009 Series on June 30, 2017, DHX Media had acquired the Strawberry Shortcake brand from Iconix and announced on it's website that along with Iconix, it would be both co-producing a 2018. An artist rendering of the characters' new look was later created in July 2017 by DHX Media. Later that month, DHX Media began the series' production. Word of the series spread across all sorts of news outlets and social media. A promo was created uploaded on YouTube by DHX Media in June 2017 but was later deleted from its channel for unknown reasons a week later. Reel FX Animation and Splash Entertainment joined the development in December 2017.