Strawberry Shortcake is the eponymous protagonist of the Strawberry Shortcake franchise. She is stated to be the "unofficial princess" of 'Strawberryland' and is often seen wearing a pink hat with a strawberry design. In the 1980s version of the franchise, she lives in a shortcake, while in the 2003 version, she lives in a strawberry home.

She shares her berry bungalow with her baby sister Apple Dumplin', her fussy cat Custard, and her mischievous dog named Pupcake. In the 1980 series, Strawberry was an only child and Apple Dumplin' was just one of her friends, while Pupcake was owned by Huckleberry Pie. In the 2009 version, Strawberry calls Apple her cousin. She had a horse named Honey Pie Pony in the 2003 series.

Strawberry Shortcake is a cartoon character originally used in greeting cards, but who was later expanded to include dolls, posters, and numerous products.

Many of Strawberry Shortcake’s days are spent in the simple pleasures of tending Strawberry berry vines. Strawberry also likes to spend time with her friends, so she frequently visits nearby lands. Strawberry is always cheerful and is ready for helping her friends at any time.

In the 1980s, Strawberry was 6 years old. She seems about nine or ten in the 2003 series. Her current age is not explicitly revealed, but she is implied to be teenager in her most recent incarnations e.g., in Year 4 of the 2003 version, Strawberry is able to drive a car and in the 2009 version, she owns a restaurant called the Berry Café.

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Strawberry Shortcake is voiced by Russi Taylor (1980s), Sarah Heinke (2003-2008), Anna Cummer (2009-2015), Alison Leigh Rosenfeld (2018-present), and Holly Gorski (future).



Strawberry is a bright and energetic young girl. She is kind, loyal, and always ready to help a friend in need. She loves strawberries.


Unknown much about her personality due to the fact, not producing a animated series but from the official art, it seems as though Strawberry enjoys dancing.


Strawberry Shortcake is athelic while playing sports. She also likes gardening, which is why there are a handful of large strawberries around her house. She loves her sister and not failing to share equal love towards both her pets. Whenever there is a big event in Strawberryland, you can bet that Strawberry Shortcake was the one who had the idea. Despair almost not appeared in her dictionary, and when it does, it does not take long for her to gain back her optimism. She likes music (singing and dancing), and she always does both whenever she has the chance. She is also a intelligent girl who can quickly find the right solution whenever a problem arises. She's also curious, eager to try something new, go to a place completely new for her, and make friends with a full stranger. By the time of Year 4, her personality has matured, which is implied by her taking a part-time job and considering what her future career will be.


Strawberry loves hanging out with her friends in Berry Bitty City. While she runs her Berry Café, she's always preparing to need a helping hand or go on an adventure. Her optimism is communicable and she always sees big possibilities in everything.


  • She is a good dancer.
  • She is intelligent.
  • She plays keyboard
    • ("It Takes Talent") ("Playing to Beat The Band")
  • She is a good actress.
    • ("The Play's the Thing") ("Hooray for Berrywood!") ("Lights...Camera...")
  • She is a good cook.
    • ("Piece of Cake")
  • She is a good leader.
    • ("Queen for a Day")
  • She is a good friend.
  • She can drive well
    • ("Strawberry's Big Journey") ("Down on The Farm")


The characters of the Strawberry Shortcake franchise have undergone several design changes. Strawberry was originally created in 1980, but THQ changed her in 1991. Strawberry's 1991 appearance was altered drastically in 2003. It changed again in Year 4 of the DIC series' run and in 2009 with the Berry Bitty City story arc.


Strawberry resembles a stuffed rag doll. Stitches can be seen occasionally on her or Custard. She wears a bonnet with a strawberry design. Her hair is naturally red and her hair styled in ringlets. She wears a red maiden dress with three green diamonds on the white cloth and kisses running down the cloth. She wears white and green striped stockings and white doily bloomers. She wears brown shoes. She is six years old


Strawberry does not wear a hat. She wears a pink formal dress. She also has a headband and has ballerina shoes.


Strawberry's appearance is that of a preteen, older than in the 80s and more mature. She has messy auburn hair. She now wears a white long-sleeved shirt with red stripes (which appear dark red in Year 3). with a pair of blue jeans. A red jacket is tied to her waist. In place of her muffin-looking bonnet, She wears a pink sun hat with a strawberry design and a red band with a strawberry on a green and white striped ribbon. She wears brown loafers.


Strawberry wears a pink and white striped hoodie with a pink T-shirt underneath. She wears the same blue jeans, but now usually added more detailed showing the fly and some kind of pocket on the sides. Her hair has grown out. Her hat design has never changed, but the hat band now matches the bow's color and pink Mary Jane shoes. She is at least sixteen now because in season four she can drive.

All of the alternative outfits for Strawberry


Strawberry's cap that resembles a strawberry, a green visor design, and a leaf on the top. She has bright red-colored hair. She wears a short-sleed white top with green diamonds and a strawberry design and the skirt is pink with a red polka-dot design. Her stockings are white and green striped. She wears red Mary Jane shoes.


She has a red knitted hat, a bobbed hairstyle, a sleeveless white dress that has a strawberry design on it and the top ends match its color. She also has white and green knee-high socks and red sneakers with white trim. She also has green eyes.


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