Annie Oatmeal owns and operates the Berry Prairie Dude Ranch. Her name is a play on famous western sharpshooting celebrity Annie Oakley, while also evidently referencing oatmeal cookies. Seemingly around the same age as the recently more grown up Strawberry Shortcake, Annie Oatmeal hired Strawberry and her friend Angel Cake to work as hands on her ranch.
Her outfit resembles an outfit like in the ranch or wild west. She has blonde hair and green eyes. Her motif of a horseshoe is seen in her hat and belt. Her hat has a color of white or very light gold and pink with a leaf behind the symbol. This same goes for her top but with another color of green, which same goes for her pants. She also wears pink boots and pants.
She is depicted as less of a peer, and more of an authority figure, something new and very different in Strawberry Shortcake's previously carefree world.